2019 - South Beach, Miami: Nothing Better than Doing Nothing® opened our first pop-up location on iconic Ocean Drive, offering beach-themed apparel & more to beachgoers, surfers and vacationers alike.

After gaining major popularity on South Beach, NBTDN® launched NothingBetterLife.com and began shipping our famous apparel worldwide, quickly growing into one of the premier coastal lifestyle brands in the USA.

2021 - Ogunquit, ME: NBTDN® takes things to the next level with the opening of our first brick and mortar store. A beach bum's dream featuring 1000 square feet of NBTDN® merchandise, ocean views and awesome vibes.

2024 - Newburyport, MA: The beach life keeps growing. NBTDN® opened doors to our second permanent location in this New England summer hotspot. Bringing you all your favorite beach bum necessities as the best brand on the shore continues to expand.

From our first pop-up on South Beach to today, NBTDN's goal has remained the same. To keep bringing you & yours lots of smiles, laughs and good times from the beach to the boat to the backyard.