2019 - SOUTH BEACH, MIAMI
Nothing Better than Doing Nothing® opens our first pop-up tent on iconic Ocean Drive. Our coastal-themed apparel became an instant hit with beach bums, surfers, tourists & locals alike.
Soon after, NBTDN® launched our online store and began shipping our top-selling merchandise from coast to coast.

2021 - OGUNQUIT
NBTDN® takes the next step as a leader in the coastal apparel game and opens the doors to our very first brick-and-mortar located in the #1 beach town in the USA (Travel + Leisure). A true 5-star beach bum’s paradise showcasing an endless selection of our best-selling apparel, accessories & ocean views in the heart of New England.

2024 - NEWBURYPORT
Doing Nothing dominance continues with the grand opening of our second brick-and-mortar location in this popular seaside destination. A beach lovers dream, fully stocked with amazing apparel & more.

TODAY - USA’S #1 NEW COASTAL BRAND: NBTDN® is consistently recognized as one of the leaders in the coastal apparel industry. Featuring 2 retail locations, an expansive product line, and featured in over 75+ beach, gift and resort shops nationwide.